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Ciclista America ends Sidi refurb service

SANTEE, Calif. (BRAIN) — Sidis U.S. distributor, Ciclista America, has ended a refurbishing service for the Italian shoe brand, which it launched in 2016. Ciclista Americas president, Bill Berroth, is the only Sidi Factory trained technician outside Italy, and had planned to handle the shoe refurbushing, which was available for shoes up to 10 years old. But three years after the launch of the program, Berroth said it wasnt really needed. It turns out that Sidi shoes are too good, with too many e...

Yamaha launches gravel e-bike

CYPRESS, Calif. (BRAIN) — Yamaha Motor Corp., USA, is now delivering its new adventure gravel e-bike, called the Wabash. The Wabash is a Class 1 e-bike designed and developed from frame to motor by Yamaha.  The gravel category is growing because of the performance and versatility built into these bikes, and Yamaha really keyed in on these areas for the new Wabash, said Drew Engelmann, Yamahas Power Assist Bicycle group sales and marketing manager. The Wabash is fun to ride, and its made for adve...

Penn Cycles stores to reopen as Freewheel Bike locations this week

MINNEAPOLIS (BRAIN) — Twin Cities retailer Penn Cycle plans to close its six locations Monday evening; they will reopen Friday under the Freewheel Bike name, according to a Facebook post by Penn Cycles owner, Pat Sorensen. Freewheel Bike currently has three locations in the area. The Twin Cities Biz Journal had reported earlier this month that Penn Cycle was deep in debt to Trek Bicycle and that Pat Sorensens four siblings were squabbling over how to proceed. Pat Sorensen, whose parents founded ...

Fast Forward Wheels and Extra UK have agreed on the distribution of FFWD in the UK

For more than ten years, a team of passionate cyclists based out of their head office in Zwolle, the Netherlands, work daily on creating and building the worlds best wheels. FFWDs knowledge and experience is purely focussed on wheels, creating a full range of high-end carbon wheels for all cycling disciplines, whether that be road, track, cyclocross or triathlon. By being part of professional teams like Direct Energie (Niki Terpstra) and Arkea-Samsic (Andre Greipel, Warren Barguil), FFWD can cou...

NAHBS draws record exhibitor count, announces 2020 show in Dallas

No. 22 Bicycle Co. wins Best in Show award.SACRAMENTO, Calif. (BRAIN) — The North American Handmade Bicycle Show, which closed Sunday, notched a record number of exhibitors for the 15-year-old event: about 210. Organizers said the Sacramento show drew huge, highly enthusiastic crowds. They also announced that next years show will be held in Dallas, Texas,  Organizers also said the show attracted a strong contingent of retail buyers from with its new early-access program, which gave qualified buy...

Specialized launches 'click-and-collect'

MORGAN HILL, Calif. (BRAIN) — Specialized is the latest major bike brand to launch a click-and-collect program, which will allow consumers to order bikes and other products from the companys website and have the order fulfilled at a local Specialized dealer.  Today, with over 50 percent of the purchase journeys initiated online, we have to evolve and adapt the ways we work together with our retailers to serve the rider, said Jeff McGuane, Specializeds USA market leader in a press statement Frida...

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